PACIFICO: FIND YOUR OWN WAY
As Pacifico’s Creative Agency of Record, Day One was asked to help turn the iconic Mexican lager into a lifestyle brand for the next generation of beer drinkers.
We crafted the Find Your Own Way platform to re-position Pacifico as the ideal beer for embracing detours, enjoying the scenic route, and always choosing the path less traveled.
We developed Find Your Own Way into a complete 360 campaign, extending the messaging into everything from traditional TV commercials and out of home marketing to organic social content and impactful influencer partnerships.
CONVERSE: SHAI 001 SOUNDCHECK
When Converse announced Shai Gilgeous-Alexander as Creative Director of Converse Hoops, Day One was asked to help develop a rollout plan to tease his first ever signature sneaker, the SHAI 001.
In partnership with Shai and his team, we developed SOUNDCHECK, an ASMR-style video series where we showcased the unique details and textures of the all new 001 .
CONVERSE: SHAI 001 PLAYER EDITION TEASERS
As the official release of the SHAI 001 drew closer, Day One developed a series of teasers to showcase the Player Editions of the SHAI 001 worn by Shai throughout his triumphant 2025 NBA Playoff run with the Oklahoma City Thunder.
Across four videos, we highlighted the Hail Clay, Charm Black, Masi Blue, and Ares Grey colorways, all inspired by members of Shai’s family, which eventually released together as part of the Family Pack.
PE TEASERS: Hail Clay, Charm Black, Masi Blue, Ares Grey
Converse: Into The Archives
To spotlight the Star Chevron silhouettes for a new generation of sneaker fans, Day One developed and produced a mockumentary series all about Converse’s (fictional) #1 Super Fan, Alistar Chevalier.
Through a series of silly, yet educational episodes, we has Alistar (played by Jasper Dolphin of Odd Future and Loiter Squad) give Converse fans the 101 on some of the brand’s most influential models.
Alistar has gone on to become a mainstay in the Converse brand universe, appearing on the ground at brand activations, courtside at Lakers games, and alongside Tyler, The Creators at the Camp Flog Gnaw music festival.
CONVERSE: 24 HOURS IN THE MAKING
Ahead of the relaunch of the iconic Converse Weapon, Day One was asked to re-position the classic shoe as a sneaker for those who write their own rules and foster subcultures that fly under the radar in today’s algorithm-centric world.
We tapped Bikes on the Boulevard from Los Angeles, Street Ball Sants from Barcelona, and RENEGADE from New York City to give us an unfiltered look into their lives, focusing on how they influence their local communities and shape culture in their own corner of the globe.